Sell

Before you put your home on the market, a good real estate professional must get to know you, get to know what you have loved most about your house, and set expectations of what the selling process is like in the current market. Listing a house involves a partnership between Professional and Client. An exclusive listing contract must be signed and all expectations of the pre-sell home inspection, appraisal, selling process, commission, and exact timelines must be outlined. Realty Mere will advise you on repairs (based on a pre-list home inspection), decluttering, and curb appeal improvements that should be done. When you have a listing/selling partnership with Realty Mere, you will have a clear path to reaching above asking price.

A property’s value is defined as “the present worth of the future benefits arising from the ownership of the property”. A home valuation (if done correctly) is complex. Because a home’s value is realized over a long period of time, economic, social trends, government regulations/conditions, interest rates, and of course, supply and demand all come into play. Each property has unique features such as location, lot size, floor plan, builder quality, amenities, upgrades, and the care that the owner provided to the home. It is my dedication to you to provide all the facts to set the accurate price to meet your goals. Ultimately sell fast and high! Because of my strong insider relationships and large clientele, it is possible that we may already have a buyer waiting in the wings!

Once the price has been set, timing has been decided upon, and the improvements are completed, it is time to list your home and get maximum exposure. It is at this stage of the selling process that my Master’s in Marketing and my personal professional videographer/photographer and drone pilot step in. Being part of the largest selling real estate brokerage in SW Florida – Coldwell Banker – also helps. Your home will shine from the outside in. Only the highest quality of brochures and mailers will be used. Open houses with be hosted and your home will be featured in TV spots, YouTube, Instagram, Facebook, and Real Estate publications both local and nationwide. It is this crucial part of your home’s selling process that I personally pay for!

Once you have offers and before you are ready to negotiate, Realty Mere will ensure that the buyer is qualified to buy your home. There is no use entertaining an offer that will fall apart. As your listing agent, there are 5 basic things that always must be done to make sure that a buyer is qualified: 1) They have proof of pre-approval (if financing) or proof of funds (if cash). If financing, I also go a further step by interviewing the loan officer about the financial soundness of the preapproval; 2) Escrow. A large escrow commitment in an offer shows the buyer is serious and not worried about their offer falling apart on their side; 3) The offer is fair and not a low-ball play; 4) From interviewing the buyer’s agent, I will learn if the buyer really knows the area and wants the area. We don’t want someone to change their mind because they are not committed to the house; 5) The offer is contingency free – the buyer does not need to sell their home to buy your home.

Once we have prepared the home, valued the home, inspected the home, marketed the home, and vetted the buyers, now it comes to the fun part—negotiation. Even in a seller’s market, negotiating offers will be tricky. Because I have vast sales experience, my clients and I are always very prepared by this stage in the selling cycle. Negotiating for my client is an area that I am very confident in. My #1 guidance for my Sellers is that we know up front what we will and will not concede to if a deal starts to become complicated. Understanding what your bottom line is and sticking to this makes the negotiation clear cut. In addition, understanding that it is during the inspection period that most real estate transactions fall apart helps us be prepared and focused.